Posts Tagged ‘ NYC ’

Living in the Time of Quarantine: Defining Home in a Troubled Time…

What is “Home”? How do we live in the times of a global pandemic and how do we organize and prioritize differently in this uncertain time? How do we experience a living space when we are now home 24/7?
Most of us here in NYC are in the third or fourth week of a directive to stay indoors. Non essential businesses and most larger companies have shut the doors leading to many who were fortunate to telework from home and some less fortunate who found themselves instantly unemployed.
The paradigm shift has not been kind to us, so many of our family and friends becoming ill, and so many sadly passing from this horrible virus. We look to each other for comfort in normal times, and now we are physically separated from our family and friends to protect ourselves and slow the rate of infection. What we do have is technology, the ability to be together even though we have such a distance.
We are home. We are among the lucky ones if we have a space to live in. How are we transforming or modifying our homes to support and facilitate what is now maybe a home school, office, living space and peaceful oasis. If you have a family, they are all in the same space for days at a time, where privacy may now be a luxury and where everyone in the family needs that space to function for their needs.
Nothing is certain except that we will be forever changed and so will our living spaces. Pre Corona normal may not return for us, some experts say. So now is the time for transformative thinking and that applies in a large way to our homes. If you have a family with school aged children who cannot physically attend school but are receiving lessons online there now needs to be an area for learning and maybe a quiet place for meetings with colleagues or clients for working parents.
What really makes “home” is what makes us feel good in our environment .Maybe it is a plant or flowers that bring joy. So you can order a plant for your desk or start a small herb garden in the kitchen. Now is the time to take a look at that closet that is full of clothes and organize it and cleanse some of your things that you don’t use anymore. Do some mini refreshers with decorating, create artwork to have some calm, this is good for mental health. Storage becomes very important. It is uncertain when food and essential products may be in stock, so we buy more, and need places to store them.
Reassessing the current layout, rearranging the room layouts and furniture may better serve a family unit that is now home. Lighting is also a concern, especially to now do school work and job tasks.
During this time of confinement, there is the slippery slope of being too lax and regressing from productivity. A tidy and organized space will assist in the day to day life where you can still have some semblance of a routine. A messy space can be a deterrent . We need to tap into our ingenuity and creativity in these times. Take a yoga or fitness class online or use the time to learn computer science or a language, something that can benefit you after we are over this steep hill. Imagine an astronaut whose job it is to be confined for months at a time and imagine how they must channel their energy to do their job.
I would love to know how other professionals and families have readjusted their living spaces in these Covid times? Share your ideas in the comments, we can all share tips and stay connected. Design is transformative, how can we design this new life style so that it is enriching and fulfilling even through a global crisis.
Be safe, stay healthy and design for a new way to live, and
and don’t  forget to dream…!

send us your ideas of what “home” is,  and I will publish them in a future piece or video!

The Power of Video Marketing…

In a world where our attention spans have become shorter, using video as a social media tool is essential, especially for Designers. It is a visual connection to our audience, and tells them who we are, about our business and services, and lets us share useful tips and design stories.

Video marketing is three dimensional and personal. It can be a slickly produced video with an interview and images or a spontaneous video like chatting with a colleague or sharing a story from the street or office, like a live action selfie. These on the spot videos are created easily with a phone or computer camera and can have a great effect on the viewer. Content is important, what we say can motivate a client to call us or pass on our information to colleagues and friends, but the promotion of that content even more. Quality content with diligent promotion can bring success and new clients.

As an Architect and Designer, I understand the power of this format and have created 4 videos, 2 image and content driven videos telling my design story through my words, work and images, a testimonial from one of my very happy clients and the third, a casual and fun conversation with a colleague recorded on a video app that tells a design story and answers the question “how is that possible?”.

Video marketing is direct marketing to people who are drawn to the design field and realize the importance of sharing a story.  We ask for comments when we share our videos so we can understand what people like and how we can improve.

Everything has its process. Potential clients can see our work and if they are looking for an Architect/Designer can listen directly to one of our clients share a success story and why hiring my firm gave them a dream home. I like when we can shoot a short video ourselves and create a narrative live and in the moment, it is personal and organic.

I am including the links to our videos and would love if you could make some comments. With your feedback I will understand what works and what to focus on in the future… Understanding this concept makes the video aspect of our marketing strategy powerful and successful.

https://www.youtube.com/watch?v=-8mlvhshlpM&t=71s

https://www.youtube.com/watch?v=TbTcrtdkDsw&t=61s

https://www.youtube.com/watch?v=_vOJjWtV850&t=10s

https://www.youtube.com/watch?v=beE34nVqhXo&t=57s

The Luxury of an Outdoor Space…

Any urban dweller knows what luxury means when speaking about apartments… closet space, two bathrooms, washer/dryer in the apartment, and the ultimate luxury…outdoor space. The coveted outdoor space has become a premium when looking for a home to buy or rent. It also reflects in the rental or sale price. What does having an outdoor space,  in a city like New York mean? It is the ultimate oasis and entertainment center of the home in the warm months or even in the cool autumn. It invokes the spirit of privacy and serenity. If you are lucky enough to find a space with a terrace, backyard or front patio, grab it.

New York City has a strong café culture, with restaurant after bar after café lining the streets filled with people enjoying the outdoors.The idea that you have that in your home and can decorate and creating mood lighting and decide the amenities, is heaven. When I am doing a project with outdoor space, just like the indoor space, I ask the client what is on their wish list. Do they want a garden, barbecue area, outdoor kitchen, specially designed lighting, built in seating? The options are wide ranging. If it is a small space, what is their goal? Entertaining? Outdoor eating space? An extension of the kitchen or dining area? There are so many ideas and budgets for an outdoor area.

 Luxury is not always based on a monetary value, it is based on the convenience and freedom that a luxury item or service can give to someone. An outdoor space is a welcome addition to any home, it brings nature to an urban dweller and space for family life and entertaining and creating memories.

Whether it is a barbecue grill, comfortable chaise for lying in the summer sun or a flower or vegetable garden promoting sustainability, an outdoor sanctuary is a luxury and something that a lucky few will have in a crowded city

White Noise…

In my past blogs about color, I have talked about the Psychology and the Science of color in Interior Design and beyond. White, even though defined as the absence of color, can enhance a space in impactful ways.

I love the feeling white evokes, and I utilize white in my designs to create a sense of harmony and purity and to play with light and form. White invokes an airy, uncluttered aesthetic, providing a Zen like attitude in a space. It can instantly refresh a room, and with minimal expense, white paint can make what may look old, new again.

I am a minimalist at heart; for me it is not the amount of items, colors, and textures in a space that make it minimal, it is their symbiotic relationship  to each other. White  represents a minimalist attitude and  streamlined aesthetic that creates a positive and uplifting state of mind.

Incorporating white into your space can give an invigorating lift to your room, changing the dynamic and focal point. White can make a room look more expansive, with clean lines. White is a color that opens up many decorating options that can change the mood of the room by changing just a few accent pieces or adding colorful artwork.

Although to some white may seem a “non-color”, it has a lasting effect, laying the foundation of a space and to ground it. It is the blank canvas that  artists work on, allowing our design ideas to shine.  

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Creating a Bedroom/Home Office that Really Works…

Soho Loft Project

Soho Loft Project

In today’s world, especially in our urban centers the use of minimally sized spaces for multi-function is at an all-time high. We live in smaller areas, and our work is sometimes done  at home not at an outside office. There is an increasing consideration for a home office to be incorporated in the design process. Clients with a minimum of space come to me asking how to create that home office as a shared space in a master bedroom for example.

My job as a  designer is to configure not only the best possible physical layout of the space but also the best psychological perception of the space by the client. Sleep and work are juxtaposed in the same scenario so the Client’s view on which area is designated for what function becomes crucial.

Clients ask “what are the items to consider when creating a useful bedroom/office?” Here are some tips to remember when your space is at a minimum but your creative vision is wide.

I think that customization is important, having a custom desk fitted to the client’s specifications and needs. A desk facing out is ideal, so when you arrive “at the office” you have a different vantage point, such as a city view… this can separate work from rest and psychologically propels you into your work mode.

Appropriate lighting is always on the top of the list in any home but in the bedroom/home office it is essential. How can your office lighting be integrated so that the workspace is well lit and the sleep space has its own ambiance as well? Overhead work lights above the desk are great and bedside lamps for the sleep area can work well so that the delineation of work and sleep is clear.

Personalization is also an important detail. Create the work environment you feel is most productive and arrange computer, files and stationery accordingly so that your work day has its own world apart from where you rest. Storage space that can be hidden is great so that when the work day is done, you do not see the tools of your productive day and can fully decompress and sleep.

A private door or curtain that can create a separation can really help to delineate the functions of one room divided for two purposes. Create the worlds you live in, by thoughtfully dividing the space into work and productive mode and rest mode. By clearly separating the areas, you will not be tempted to get up and do work in the middle of the night or when overtired or stressed because you see your work area and are compelled to do more work.

Having a schedule of work within the bedroom is important. Treating your workspace like an offsite office  helps to enable the harmony between relaxation and productivity to  be achieved.

 

Losing our History…The Erasing of our Architectural Footprints

St Sava Serbian Orthodox Church NYC

St Sava Serbian Orthodox Church NYC

May’s Blog is dedicated to the memory of the Serbian Orthodox Cathedral of Saint Sava in the Flatiron District NYC, which was ravaged by a large and quick consuming fire Sunday May 1, 2016.

The church building was constructed in 1850-55 and was designed by noted architect Richard Upjohn in the English Gothic Revival Style. In 1968 the city of New York declared this church a landmark.

As one of the oldest churches in New York, Saint Sava served as not only a spiritual anchor for the community, but also an architectural anchor. In a neighborhood which one could say is plagued by developers who are eager to construct new residential and commercial spaces for their financial gain, Saint Sava served as an historic Architectural marker, a memory. In a fast changing cityscape this church was a reminder that our buildings are our memories, our reference to eras gone by and are preserved to remind future generations of how people constructed and ultimately how they lived in the past.

It has been a longstanding practice of war and territorial domination that the first destruction begins with a city’s buildings and landmarks. The oppressor seeks to erase the memory and footprint of the former ruling body, therefore erasing history so their domination can be seen as new. With Architectural treasures destroyed, a new regime, government, ruling body can form history in their own manner for future generations. If there is no Architectural footprint left, history is lost.

Our Architecture contains not only history but emotion; these structures have been created to evoke a feeling, to elicit an emotion for those who enter. As an Architect and Designer, buildings are the keepers of our history and evolution, and the destruction of this church is a tragedy, not only for the church family but for the community at large who received such joy when they passed, when they took a photo or entered to find some peace amid the art, painstaking details and beauty of the structure.

 

 

 

 

 

 

 

The Power of a Contemporary Dining Area…

Giusi_03-AZ

In Contemporary Design, the balance of form and function holds great importance. Finding the balance can come from mixing colors and textures, different materials and keeping the shape of functional items proportional and unique. A Contemporary Dining Area contains clean lines and the aesthetic beauty comes from the shape of the furniture, and  high quality materials.

This image is from our Project at 58th Street NYC, this is a high rise modern building with spectacular panoramic views of Midtown Manhattan. The views are also an element in the design of this Dining Area. Everything chosen has great symbiosis with other elements in the space. We begin with flooring in a light tone then work with that color palette.

A Modern Dining Table of lacquer and chrome in a neutral complementary color enhance the simple unfettered beauty of the floor and white walls. The chairs in velvet bring the softness, the tactile element that a Client can appreciate in an area of their home as important as the Dining Table.

Whatever style of design, the Dining area holds precedent because it is there where the emotion of the home is displayed and the hospitality shown to family and friends. Whether Contemporary or Traditional in Design the space has to flow and the emotion and feeling is the same, comfort.

The layout in this space became crucial, how can we place the table so that all seated can have a clear view of NYC especially at night when it is at its most magical. The fireplace is in perfect range in regards to the table to create atmosphere if the Client wishes, giving options is always good.

The neutral palette of the table and chairs also works with the Living Space that is adjacent; this is an open floorplan so the layout and placement of elements is crucial for overall harmony.

In such a luxurious space, there is a call for a special Dining Area, to provide a place to dine, and entertain to make the house a home and to create a chic ambiance to enjoy.

All about the Mix…

West 56th St. Project by Giusi Mastro/ORA studio

West 56th St. Project by Giusi Mastro/ORA studio

 

The movement  towards a mixture of styles, materials, and eras, in Interior Architecture and Design has become a leading trend. This “nouvelle eclecticism” is not so much mix and match, as it is mix and mix. For an Interior Designer this opens the door to new conceptual ideas of what a space can look like and also perhaps some new challenges when dealing with a Client with many ideas that need to be developed into a cohesive plan. A concept is still imperative for good design. The mixture of pattern, materials, and colour still need to be cohesive.  There is also this movement to mix periods, decades and styles. Modern with Traditional….Urban with Ethnic and so many other combinations that is interesting and innovative.

How do we work with the Client and organize their eclectic desires? It all starts from preference, what the Client’s likes and dislikes , what makes them feel comfortable and happy in their space and what works for their lifestyle. The designer is there to conceptualize, organize, and suggest the best solutions for their needs, resolve challenges that the Client once saw as unresolvable, and sometimes even be a mind reader .

The word Eclecticism literally means (from the Dictionary)

“a tendency in Architecture and the Decorative Arts to mix various historical styles with modern elements with the aim of combining the virtues of many styles or increasing allusive content”

With this literal definition, it is truly an “art” to mix styles and elements of a certain period in a way that looks fresh and “now”.  There is serious thought to what can really work in regards to colour, pattern, shape, material, and proportion.  I think the “mix” is a very trendy way to say this type of approach and this mix is not only in Interior Design, but in Fashion and Beauty, and even Cuisine. There is this reenergized movement to look to the past, derive what you like from it, and then translate and interpret it into something innovative, aesthetically beautiful and modern.  As a Designer, fitting into only one niche can be precarious. Modern does not necessarily mean spare and minimal, but it means fresh, unbothered, harmonious and functional for today.

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The Power of a Grand Entrance…

UNPlaza_022

 

What becomes a home most? The entrance is that first impression, that indication of what is to come. In a grand space, you need a grand entrance, something that is  harmonious and sets the tone for the rest of the home. What creates a grand entrance is not necessarily the size of the space  but it is how it is designed, lit, and dressed. These are the components of a memorable entry.

Whether it be traditional or contemporary, the foyer or entry is the first “hello” and welcome for guests. This image is from a project we completed at UN Plaza in Manhattan, the apartment is a stunning duplex with panoramic views of the East River and United Nations compound on the east side of Manhattan. The client  had specific ideas about the home’s aesthetic and what he would like to see come to fruition. This entry is Contemporary in feel  and works symbiotically with the elliptical staircase, industrial fireplace  and the Living Area.

A bright colored, contemporary carpet warms  and saturates the space and creates contrast from the floor and walls, the table in wood also warms the space and the accent piece is artistic and unobtrusive

When a home is on such a large scale, the entry must neither detract or distract from the overall feeling of the home. Objects and accent pieces are carefully placed and it is a nice addition to bring  some nature inside  to create a homey and warm  atmosphere.

 

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The Power of Harmony: The Home Office

Tribeca Loft

For those who work at home or have a home office that is utilized regularly for household tasks, creating a harmonious and flowing space is crucial. The home office is the epicenter of organization, where we can be comfortable and productive doing household business or professional job related tasks. I want to explore the concept of “office symmetry”, having tools, workspace, and storage space organized in such a way that items are easily accessible, available and maximized in their usage.

If my Client is fortunate to work at home, that is an important aspect of their space design or renovation. How does working in the home affect all other activities? Lighting, layout, storage and office placement in the home become that much more important.

My goal is to design a space that spurs my Client’s productivity in a positive and calming way. Ease and simplicity of color for walls, lighting and furnishing all play a role in creating that harmonious work environment at home. The image presented is from our Tribeca loft project, this workspace is clean, fresh and comfortable.

At home work spaces are becoming the new normal. As more and more people have their own enterprises, a home office becomes a necessity for their space and part of the concept of their design. This movement towards working at home adds another dimension to our design task and allows the designer to be creative in more than just a residential capacity, what we are really doing is two types of spaces in one that can work harmoniously in one home.