Archive for June, 2017

Urban Living….Tiny Space, Grand Purpose

Urban living has many perks… the energy of a large city, culture, diverse communities and culinary options that seem to never run out. But in one area the modern urban dweller sometimes needs to compromise…that is with the size of their living space. The goal of many who live in a large city like New York City is to get a space that is in a good location and by today’s pricing a “value” that meets their budget.

Real estate in New York is expensive and gone are the days of getting a large “fixer upper” at a low price and doing some work on it to make it your own. We learn to adapt to an ever growing, more populous city and that has taught us to do the most with a sometimes tiny space. How do we get the most use out of our living space which may lack the square footage?

City dwellers have learned that organization and consolidation are their best friends. Developing these skills will make living in a smaller space easy and enjoyable. With some optical illusions and design tips you can transform  that tiny space into a  perceived grand living area you would have never thought possible

The first thing to do is to get organized…rid you space of unwanted items and focus on quality pieces of furniture and personal items that have meaning. Once you begin to adapt to this concept, you will be freed of having a lot of “stuff” that you never use. You train yourself and  become an expert at de-cluttering.

Ask a design professional for a consultation, this is a more cost effective way to get some ideas about how you can use your space to the best advantage. If you do not have a budget for a renovation or for a professional to do home improvements, you can with a lower cost ask a designer for a lighting and color consultation, and maybe even furniture layout advice that can assist you in this transformation. ORA studio offers  a Space Analysis Consultation, which is a one-time fee and can help with anything from space assessment to  plan layout suggestion, or lead to the beginning of the project with our firm. Our client gets a report of what the designer thinks is the potential for their space and it is their choice to further the project with a design professional or use this valuable advice and create changes and enhancements on their own.

Paint color, lighting and decorative pieces can make your space feel expansive. It is about the optical illusions that you can create that  make a tiny space look grand. Incorporating storage and built in units can free up floor space taken by large freestanding storage. Shelving and high storage and wall units can expand the living area space while keeping clutter to a minimum. A murphy bed can also free up living space and create a larger looking space concealing the bed during the day.

Tiny spaces, micro apartments and a minimalist attitude toward living, especially in the city have been trending for a few years now. In a city like New York people are outside, they go to parks, cafes, plazas, and playgrounds to enjoy. Coming home is their sanctuary; whether it is a large loft or a micro apartment it is the idea of how you want to live that is important. How we use the space fully and practically can make such a difference. Even a tiny space can be grand in its purpose

 

http://www.orastudionyc.com

 

 

The Essence of Design…

The Essence of Design

In the past few years, due to the evolution of technology and communication, the way we interact has changed greatly so I made the decision to learn and incorporate this new aspect in the promotion of my business and my work.

The profession of Architect/Designer is more than just working with clients, honing design skills, and developing new and innovative ways for our clients to live. There is also the business aspect, promoting the business and brand to the public.

Whether it is articles, blogs, social media websites, press releases, or digital publications, there are many avenues that a smart marketer can utilize to their benefit.

Since the explosion of Facebook video, Youtube, Instagram, and Snap Chat, more and more designers have produced videos about their path to becoming a designer, their philosophy, their projects, distinctions and their relationships with clients.

In addition to our video testimonials entitled “Testimonial from a Happy Client”  We are releasing a series of videos that profile my professional life path and philosophy of design and my interaction with clients.

The first video is “The Essence of Design and Architecture with Giusi Mastro”  and I could not be more excited to share that with everyone. Produced and Directed by Tom Spota of Vidualiz Productions http://www.vidualiz.com/ , it is really a more biographical video about who I am and how my love of my home, Italy, Art and History inspired me to become an Architect and Designer. It is a small slice of my life and my passion and the motivation behind my chosen career path. It features images of some of my NYC residential projects and shows a client meeting. I am  sharing it here www…..and I hope that you enjoy it and pass it on to other design lovers and aspiring designers.

https://www.youtube.com/watch?v=-8mlvhshlpM&t=9s

Communication is the cornerstone of working with clients, and through this video medium I am grateful for the opportunity to share my ideas and work with a broader audience.