Posts Tagged ‘ Science ’

The Architect’s Inner Dialogue: Inspiration and Information…


Creative people tap into their inner dialogue and use it to fuel inspiration and in the decision making process in their chosen medium. Artists, actors, singers, and dancers all have this heightened sense, and use it to their advantage.

How does the Architect use this inner dialogue to better their designs and aid in their execution? The Architect’s language is specialized combining the technical and artful to bring their designs to reality. The inner dialogue surfaces at any given time, there is no downtime for an Architect, ideas  can come to them anywhere, anytime… it is this freedom to enable the inner dialogue that creates lasting structures, beautiful design and functional structures.

Design is about the evolution of an idea through revision and trials and thought. It is about the process of a design and how the idea can be translated to be useful for the real world. Form, function and beauty are mainstays to Architecture and this inner dialogue of the Architect allows the ideas and dreams to flow, to evolve and challenges to be solved. It is the way the Architect creates this inner speak that can develop a project and create something for their client that they never imagined. Positive inner dialogue can bring excellent results, as they expand the boundaries of their design acumen and utilize them in their projects.

An Architect relies upon their technical knowledge plus their artist’s sensibility to design successful projects and make their clients happy. It is how they utilize their inner dialogue and how they question themselves that can bring innovation, based in their acquired knowledge of this very difficult and demanding field. Tapping into the inner dialogue and speaking within themselves to question or affirm, can bring about new ideas and design techniques and lead them to more clients and larger projects.



The Science of “NOW” …

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Everything in Modern Society, in advertising, marketing, and media is about the “NOW”. In 2001, when I started my firm here in New York City, I chose the name ORA studio because ORA means “ NOW, of the moment” in Italian   and because I am in the field of  Architecture and Design, I wanted to represent Design in the sense of  “now” pertaining to  Modernity and  a Contemporary sensibility.

Fast forward to 2013 and it seems absolutely everything from hair salon to dental office is called “ORA …. ” How did the “the NOW” , really come to the forefront of  society’s attention?  In this uber technological age of speedy acquisitions and immediate information, have we lost our patience, lost the sense of anticipation as a good thing ?

In Design, I subscribe to the philosophy of looking to the past to create for the future. I was raised in a small town in Puglia steeped in Medieval Architecture and History which shaped my aspiration and dreams to become an Architect and Designer. I also fell in love with the work of Antoni Gaudi, Frank Lloyd Wright and Oscar Niemeyer, and Mies Van Der Rohe who boldly went to the future to create their  mark on Design History.

In Architecture and Design I always think of the client’s NOW, what are their needs for their space  and  for  their lifestyle at the present time. What is important to live in that space right now and how as the Designer I can facilitate that. By explaining my vision clearly to my Client, they can see the development of their Project in real time and have a clear idea of what it will be like at the finish of the Project.

I design with the “of the moment” attitude… What is contemporary, appropriate and functional for my Client’s needs at the present time.

In the Age of NOW, Good Design is  always “of the moment” ….

Take the Tour of our Website NOW  and learn about ORA studio :


and Watch our recently produced video “A Testimonial from a Happy Client” :

The Science of Serenity : Designing a Home Spa

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Our Home is our sanctuary and there are certain rooms that are special because they honor privacy at the highest level. Homeowners are embracing more and more the notion of a space in their home that is beyond a traditional bathroom. There’s something transcendent about a luxurious Master Bathroom. The oasis from the outside world and a private area that can be transformed into a personal spa. Imagine a beautiful soaking tub with space for candles and objects, steam shower or personal sauna,  that evoke Serenity. When I meet with a new Client we discuss what is important to them, their needs, and their aspirations and the Master Bathroom is an area that is discussed in great length. Whether it be a large soaking tub, glass shower, or even personal sauna, these requests are important and coincide with the lifestyle of that Client.

I love to design a bathroom that feels spacious , one that is both inviting and  extremely functional. It is all in the materials and layout that maximize utility. There are some basic components that a good bathroom space should have: Beautiful and high quality materials (marble tiles, glass , Corian) comfortable counter space, wonderful lighting,  perfect color selection,  storage and most of all  privacy….

Some Clients really desire the feeling of a Home Spa created  to de-stress and  maintain their privacy and have the  luxury of a spa in their own residence.

As a Contemporary/ Minimal  Designer, I am drawn more to  light colors , especially when the space is really small,  but  ultimately the design of a bathroom/home spa either white or black or marble of any color, is the result of being complimentary to the rest of the space and the Client’s personal taste, which creates the ultimate “pampered” feeling, and exudes tranquility. I do like bold color that is well placed. The use of color is powerful. Every tone must work in symbiosis, it should not be jarring or off-putting. In my previous Blog about the Science of Color I speak about how color effects our moods and feelings… so it is imperative in creating the Home Spa, that color is used both artistically and functionally.

In creating a home spa, lighting is an essential part of the design which also has an emotional effect.  Lighting should be warm, welcoming and calming. A specific lighting design is necessary to achieve the full potential of the space. Are dimmable lights important? maybe around the tub? so that candlelight can be introduced to create a specific “mood”, should there be brighter light in the vanity for makeup application, shaving for the men….? These are all questions that are pertinent to building that Spa feeling…

In the image presented, this Master Bathroom is from a recent ORA studio Project in Manhattan. The large soaking tub is perfect for a peaceful bath to wash away the day’s worries. A separate stand up glass shower gives the Client a choice…and can also be used as a steamy escape from the day. There is space near the tub for products and candles if desired. Creative and personal touches can be displayed also incorporating elements from nature, be it flowers or wood or coral or a favorite scent.

When presented with the task to design a Spa at home for the Client, all these aspects need to be considered to create the ultimate private Spa. Yes, there is a “Science” to designing a proper Spa bathroom at home. In Design, there is a Science that accompanies the creative process, it is here in this blog that I will examine, color, light, décor, texture, shape …and what the Science is to creating winning and beautiful combinations for a wonderful home, office or commercial space.

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