As the world becomes more globally conscious and connected, so has industry. We are seeing the rise of conscious industry, of products and services with a globally aware purpose directed at the betterment of our society. The Architecture field has long been associated with a tailor made service for a certain clientele who are fortunate enough to pay for a design professional to design their home or office or commercial space. This is a very specified and small percentage of society. In this new age of awareness how can an Architect/Designer tap into the larger percentage of society and make positive changes in the world through their talents and knowledge?
There is a whole market that is still untapped that can be helped by our industry. Customization can become a conceptual idea that can benefit the masses with the development of products and design concepts that can serve the global community at a high level. The digital revolution has affected every aspect of industry, we are more aware of the happenings on a global scale because of the internet age.
As we become aware of humanity’s needs, we can also search for projects and develop connections that can utilize our designs and partner in affecting communities all over the world. Whether it be sustainable housing in Sub Saharan Africa or weather proofed elevated homes is water ravaged countries like Indonesia, there are avenues that Architects can take to have access to designing for a humanitarian purpose.
While focusing on conscious Architecture, at the same time, Architects can maintain their private clientele and their custom design work. The niche, market system is becoming something of the past. Diversification, globalization, and every aspect of design whether it is residential, commercial, hospitality, and public works or urban planning is possible with the Architect of the 21st Century. The principles of good design are universal.
Architecture is the study of building, construction, proportion, volume and how these elements can create a structure that is functional for society. The design concepts that endure in society are those containing these basic principles. With the need for stable and sustainable architecture all over the world, the Architect of today can search for projects in locations where they never thought a client could be. They can work with NGO’s, or governments to develop structures that can change lives. Their reach is so much wider and vast and their contributions to not only their field, but the global community will be produced and utilized by many people in this world for many years to come.
It’s a different way of thinking about how to deploy our services to a large number of people all over the world. It’s strategic, and it’s creative, and broadens the scope of our vision and legacy.